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2007 in Review

In 2007, the Chamber continued to deliver programs and services to meet the needs of our members and community in an ever evolving business, economic, legal and legislative environment.

Networking and Recognition Events

• Recognized long standing members and outgoing and incoming board members at annual Membership Luncheon for nearly 200 members and guests.

• An elegant 99th Annual Dinner for 381 guests honored Dan Albert as Citizen of the Year, Clyde Roberson as Public Official of the Year, Pam Dozier as Robert Littlefield recipient, Pacific Tweed as Business of the Year and Vicki Lynch of Eclectic Embroidery as Volunteer of the Year.

• At a stunning dinner for 446 guests, presented prestigious MPCC Business Excellence Awards to 14 fine businesses who exemplify excellence in our community: Carmel Academy of Performing Arts, Brickman Marketing, The Mucky Duck, All Saints Episcopal Day School, Monterey County Fair Grounds, Monterey County Bank, SCRAMP Mazda Raceway Laguna Seca, Energia, Glastonbury Audio Visual Event Specialists, Del Monte Shopping Center, Sultry One Studios, Byte Technology, Monterey Peninsula Dental Group, and the Monterey County Chapter of the American Red Cross.

• Highlighted 16 non-profit members and donated funds to 3 non-profit winners (Big Brothers Big Sisters, SPCA of Monterey County and Rising International) of an enjoyable “Peninsula’s Got Talent” show with an audience of 150.

• Introduced Bayonet’s new course to over 100 enthusiastic golfers at annual Golf Classic.

• 140 travelers enjoyed MPCC’s first trade mission to China.

• 11 Mixers showcased members and provided valuable networking opportunities.

• Held 37 ribbon cutting celebrations.

• Launched the new “Chamber Paws” program to provide casual networking with members and their four legged companions.


Community Promotion and Support

• Provided 5 day AT&T Pro-Am shuttle, serving over 1,600 riders, bringing visitor business into downtown Monterey

• To direct visitors to member businesses during Mazda Raceway Laguna Seca’s MotoGP, MPCC staff and volunteers hosted and staffed a “Welcome Center” booth at the 3 day event, where we distributed the Chamber’s MotoGP promotional map.

• Offered a dozen informative “Brown Bag” sessions.

• A new Technology Action Group was formed to help make MPCC a leader in the use of technology, showcase technology members, provide technology education, and serve as a community for local technology leaders.

• Over 50 community organizations presented their services to hundreds of families at MPCC’s annual Back to School Festival, hosted at the Del Monte Shopping Center.

• Over 900 classrooms received health supplies from the Education Committee’s Health Supplies Drive effort.

• 20 Monterey Peninsula schools received cash donations from Chamber member businesses who participated in the First Day of School program.

• MPCC introduced new green initiative at the annual Fall Showcase tradeshow, featuring over 90 local exhibitors to over 600 attendees.

• Produced 2007-2008 MPCC Guide and Business Directory focused on providing economic and business information to relocators, residents, and the business community.


The Voice of Business to Government

• Reviewed legislation and recommended positions on policies and legislation that affected our business community.

• Submitted 10 letters to County leaders, legislators and the Governor on issues including Monterey Peninsula Airport operations, City of Monterey land use, Monterey County signage, and Monterey County transportation funding for top projects including the 101 trade corridor, Highway 156 widening, and a new Salinas Road/Highway 1 interchange.

• Enhanced MPCC’s extensive public policy statements by updating Environment public policy statement to include green building policies.

• Actively supported the 2006 General Plan Update (GPU4) and opposed the referendum process and Measure A. Spearheaded a campaign to support GPU 4, which included signing the ballot argument, 2 educational articles and 7 weekly key messages in ChamberLink, and a first ever press conference including 5 Monterey County Chambers.

• Annual Leadership Luncheon for nearly 200 interested members featured a full panel of regional government officials including Senator Abel Moldanado, Supervisor Dave Potter, City of Carmel-By-The-Sea Mayor Sue McCloud, City of Del Rey Oaks Mayor Joseph Russell, City of Marina Mayor Ila Mettee-McCutchon City of Monterey Council Member Libby Downey, City of Sand City Mayor David Pendergrass, City of Seaside Mayor Ralph Rubio, City of Pacific Grove Mayor Dan Cort, Garrison Command Colonel Pamela Martis, NPS President Daniel Oliver, Sheriff Mike Kanalakis and representatives from both Assemblyman John Laird and Congressman Sam Farr’s offices.

• MPCC leaders proactively met with our State representatives in Sacramento, joined Governor Schwarzenegger and his cabinet members at an inspiring Monterey Town Hall gathering, and forged a new working relationship with key Monterey County officials.

• Strengthened GAC with additional representatives from education, construction and hospitality.


Member Referrals

• Advocated and referred member businesses to potential customers 5 days a week for 52 weeks.

• Referred member businesses over 12,000 times personally by staff

• Responded to over 46,000 telephone inquiries – 40,000 by automated “InfoCenter” service and over 6,000 personally by staff

• Greeted and assisted 6,000 “walk-in” guests

• Gained over 441,000 website visitors


Communications and Infrastructure

• Produced 52 weekly ChamberLink pages and gained an expanded presence of two pages each week in 2008 to showcase members as well as share stories and important dates to remember.

• Launched new MemberLink electronic newsletter to quickly and cost effectively communicate tips, ideas, announcements and ads that benefit, educate and help grow member businesses.

• “Right-sized” and restructured staff with 6 dedicated and experienced professionals, each focused on a critical area of operations: Georgette Cash on programs and events, Judy Currier on membership development and service, Jesse Ostrom on member advocacy and community support, Brad Smith on member and community communications, DeLynn Rummel on financial and business operations and Astrid Coleman as CEO.

• Invested in staff productivity with new office computers and up to date software.


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